Chances are, you have already thought about using social media marketing as a way to promote your business.
Many small business owners use sites such as Facebook, Twitter, and LinkedIn to grow their businesses. If you’re still on the social sidelines, it’s a great time to get involved.
1. Social media can help spread the word and increase brand awareness
Social media can help spread the word about your business, first and foremost.
It is important to remember that exposure can help you build relationships with your target audience. Your connections, fans, and followers are people who know you and have done business with your company in the past and will most likely tell their friends about it.
2. Social media is very popular.
Social media is very popular with consumers. You don’t have to be an avid reader of tech blogs, or an expert in online advertising to understand its importance.
According to Pew Research Center, 69 percent of Americans use social networking sites. This means that your social media presence will reach almost every customer who walks in front of your doors.
Facebook, which boasts 2.32 billion monthly active users, is the best place to get started in social media marketing for small businesses.
Few businesses wouldn’t benefit from a Facebook presence due to its wide reach and dynamic functionality. It will be easier to start a new venture if you are on Facebook.
3. Social media is cost-effective
Your organic content could get lost as more social networks implement algorithms to filter what users see in news feeds. Use the low-cost advertising options offered by social networks to promote and offer your content.
Social media advertising is generally cheaper than traditional advertising. This means that you don’t need to spend much money to reach more people and increase your audience.
4. Social media is accessible to all ages and demographics
Social media transcends age boundaries According to a Pew Research Center survey, 69 percent of Americans use social media.
The majority of those who use social media are between 18 and 29 years old, but a significant portion of them are older, with 34% of Americans over 65 using it. No matter what age your target audience is, there’s a good chance that they are already using social media and are waiting to be started.
5. Two-way communication is encouraged by social media
Social media allows you to get more information about your audience and their interests. You can also collect feedback.
To get to know your customers better, ask them to share their thoughts, questions, and ideas. You can reply as quickly, and without worrying about whether the customer doesn’t see your response.
6. Active social media users
You should know one thing about social media users: When they claim to be on social media, it is actually true.
According to Information Mobile Intelligence, social media users in the US check accounts on average 17 times per day. A customer might visit your store only once per week but they may see your posts on social media multiple times per week.
