Content marketing is no longer a new concept in marketing, but it has become an indispensable marketing tool for almost every industry business. You may be asking, “Is content marketing essential for my business?”. The answer is a resounding yes!
Content marketing is crucial in digital marketing because it can increase quality traffic to your site. Content marketing is key to increasing awareness and generating quality leads that can sustain healthy sales growth. Content that is well-written and executed can draw your audience to your website. This is where they will convert to leads and sales.
Your blog content is the best way to drive traffic. These categories contain many important elements, but it comes down to the quality and relevance of your content.
1. Content is at the core of every digital marketing strategy.
Content marketing is crucial because it connects and supports every element of your digital marketing strategy. It is the hub. The supporting elements of your digital marketing strategy are the spokes.
You can use the content you create for your blog, your email marketing, your social media, and your PPC ads. A solid content marketing strategy will allow each channel to use the best marketing strategies to reach your sales goals and revenue targets.
Engaging, high-quality content is created by your business and then integrated into each of your digital marketing campaigns. Let’s take, for example, a PPC campaign that you wish to increase traffic to your site.
2. Consistent content has a high Return on Investment (ROI).
What is the ROI of a content marketing strategy that produces good results?
Content marketing is not only superior to traditional marketing strategies by a wide margin, but it also attracts significantly more visitors and leads. Consistently producing content increases website traffic. As traffic increases, so does conversions. High-quality leads will be generated by a well-designed conversion strategy.
These conversions are important because they form a foundation for your sales funnel. Website visitors who convert are choosing to engage with your content and accept an offer that you post on your website. You can offer an infographic, white paper, or complimentary consultation.
3. For better Search Engine Optimization (SEO), write great content
Google and other search engines crawl every website to see what content they have. This allows them to decide which users will visit your site. Because search engines know the purpose of the business, strong content will bring more traffic to your website.
SEO is not only a technical reason to write great content but it’s also a great reason. This is how search engines use the content you create to find your next customer.
Customers of your products or services go online to search for solutions. If you are looking for wedding dresses in Toronto you might search for “wedding dresses Toronto” and “best bridal shops Toronto”. Google will then reveal the most relevant content for these keyword strings.
4. Cost-effective content marketing is possible.
Content marketing is affordable DemandMetric’s study found that content marketing is cheaper than traditional marketing strategies by 62% and generates 3x as many leads.
Any small business looking to expand should be aware of this fact. Content marketing is cheaper than traditional marketing, and it’s also more cost-effective.
Content marketing can be time-consuming and take some time to see results. This is especially true for SEO. But, quality content is all about creating a lot of it.
5. Content is a hot commodity today. Give it to them.
Studies are showing that content marketing is crucial for business growth. The online audience for your business is looking for quality content.
Your leads, customers, and prospects spend 20% of their time on the internet reading content. Nearly 70% of them are interested in brands they like. More than half of those who read content marketing titles are doing so at least once a month.